Press Release

Commerce Events Extends BAM to the Globe

Announces Support for Business Activity Monitoring (BAM) Solutions

CAMPBELL, Calif., April 1 -- Commerce Events, Inc. (CME), the leader in powering adaptive supply chains, announced today that the company is first to enable Business Activity Modeling (BAM) solutions throughout the Globe. According to Gartner, one of the most important factors in the success of BAM is “translator software, which includes the middleware needed to capture, process, and distribute business data among multiple enterprise applications.” CME is unique in providing computer-assisted data capture, distributed processing, XML-based content management and routing, and global distribution via multiple wireless Real Time Location and/or Global Locating System networks. Talks are underway with several name-brand Fortune 5000 customers as well as with industry leading software vendors to base their BAM solution on CME’s AdaptLinkTM platform.

BAM, as defined by Gartner, defines “how we can provide real-time access to critical business performance indicators to improve the speed and effectiveness of business operations. Unlike traditional real-time monitoring, BAM draws its information from multiple application systems and other internal and external (interenterprise) sources, enabling a broader and richer view of business activities.” CME’s core platform offering, AdaptLink, enables BAM solutions to operate in real-time, anywhere within a manufacturing or storage facility or completely around the globe. AdaptLink turbocharges BAM solutions via a unique set of functionality that includes computer-assisted data capture, distributed processing power, integration among multiple applications, ability to utilize various Extraction, Transformation, and Loading (ETL) toolkits, and more. In particular, CME is unique in providing computer-assisted data capture and global distribution via multiple wireless Real Time Location and/or Global Locating System networks in a single offering.

AdaptLink provides the middleware components of Gartner’s “translator software” layer required for BAM implementations. “The key impediments to an effective BAM solution are automated data capture, rules-based filtering, and real-time routing to multiple global systems,” said Michael Williams, VP of Product Marketing and Business Development for CME. “CME provides not only the data capture from applications and business processes but also the XML-based routing capabilities among wireless and Web-based networks that are absolutely required for BAM.”
CME, via providing the middleware infrastructure needed for effective BAM solutions, is well-poised to take advantage of this industry trend. Talks are underway with several name-brand Fortune 5000 customers as well as with industry leading software vendors to base their BAM solution on CME’s AdaptLink platform. More announcements regarding BAM will be made in the upcoming months.

About Commerce Events
Commerce Events, Inc. (CME) is the industry leader in powering adaptive supply chains. Founded by veteran software industry executives and leading enterprise integration experts, CME’s mission is to develop powerful, next-generation networked applications that will for the first time enable enterprises to adapt in real-time to changing business conditions, to accommodate accelerated product life cycles, and to deliver mass customization. CME solutions help Global 5000 enterprises and governmental agencies optimize the organization’s objectives – whether they are increasing revenue through optimizing the entire supply chain, increasing flexibility to respond to the unexpected, or decreasing costs through operational efficiencies.

Headquartered in the Silicon Valley area of California, CME has operations throughout the US and the globe. CME has established strategic partnerships with leading technology vendors such as BEA (Nasdaq: BEAS - news), IBM (NYSE: IBM - news), and SUN (Nasdaq: SUNW - news). More information about CME can be found at http://www.CommerceEvents.com.